As a company, Denim Expert Ltd. seek to be not only a denim garment manufacturer, but also a trend driven company that brings the latest in fabric developments, denim styling and denim finishing to the market..
A continuing area of focus for us, directed by our managing director MD Mostafiz Uddin, is how we can continue to develop sustainable denim product – on-trend denim product that can be produced with the minimum impact to the environment and without detrimental effects to our employees. With this in mind we have started our ‘ZERO PP’ programme.
ZERO PP PROGRAMME:
Spray treatments with potassium permanganate (KMnO4) or ‘PP’ as it is known in the denim industry, is widely used worldwide to achieve high levels of ‘hi-lo’ fade contrast on washed denim product. It is a proven, effective procedure but one that comes with high risks both to the environment and to worker’s health.
Potassium permanganate belongs to a group of substances which are particularly dangerous to the environment, with high levels of fish toxicity. It contains manganese, which is a heavy metal and not biodegradable. Everyday, globally, more than 5 tons of potassium permanganate are used – causing an enormous amount of discharge into the waste water supply and risking workers’ well-being.
In many countries there are strict regulations or even an obligation to provide evidence of production procedures, to avoid any misuse of KMnO4. An intelligent and environmentally friendly alternative to PP is required and Denim Expert Ltd have launched our ‘ZERO PP’ programme, with the objective of producing without any potassium permanganate in our laundry processes from April 2019.
Our ‘ZERO PP’ product uses chemicals that are a complete substitute for KMnO4, which give the same level of ‘hi-lo’ bleaching effects, but which have the added benefits of being environmentally friendly, biodegradable, are effective bleaching agents and which are free from heavy metals and irritants.
As a company committed to producing in a sustainable manner, Denim Expert Ltd. are very proud that we will soon eradicate potassium permanganate from our laundry processes for the benefit of our environment and our valued employees.
THE FUTURE’S BRIGHT: THE FUTURE IS ZERO PP!